Advertisers that can reach the right customer with the right message in the right channel, at the right time, will win.
This requires access to:
- Behavioural data from multiple sources which gives an accurate picture of how customers behave in the real world.
- Sales data to link financial outcomes to individual ad exposures.
At a time when accountability matters more than ever, we offer measurable ROI based on real sales, not just click throughs.
Media Owners – Attract a greater share of marketing investment by planning and selling more effective campaigns
Use Quantium’s suite of products, powered by Q, to help brands make the most of your channel, reaching the right shoppers with the right message at the right time.
Advertisers and Agencies – Reach your audience with unrivalled accuracy and predictability via an optimal channel mix
Harnessing the power of Q, our products help brands reach the right shoppers, with the right message at the right time and through the most effective channel. Wherever possible, we help brands target one-on-one, and at scale.
Harness the power of Q with our range of media products
|A single profiling currency activated through our media partners. Combines the breadth of Quantium data with the smarts of our segmentation engine. A set of high-value profiles using household, retail and media consumption data to enable marketers to connect with their most valuable customers. We have predefined the most commonly requested Q.Segments or we can build a framework specific to your business.|
|Our team of analysts will discover what makes each of your customers unique and build a clear picture of the audience you need to reach. Data attributes, ranging from in-store purchase habits to media consumption, inform which customers become members of your Q.Segments profiles. We have a predefined set of the most commonly requested Q.Segments, or can build a framework specific to your business.|
|Through our data partnerships with NAB and Woolworths, Quantium is able to quantify the success of your marketing campaigns. By matching in-store and online purchase behaviour with exposure to marketing communications, we can measure and attribute uplifts in your brand’s sales that can be directly attributed to the marketing execution. We can tell you what the optimal frequency of exposure is and what customer profiles were most responsive to your message.|
|Q.Segments have been attached to the audiences of the best-known media owners in Australia. Our partners, including Foxtel, Channel 10, News Corp and Facebook, are able to activate your marketing across a common set of your Q.Segments customers. By attaching our audience profiles to our media partners’ audience profiles, we optimise your reach with the qualified target audience every time.|
Woolworths Targeted Media
Personalisation enables brands to reach the right shoppers, with the right message at the right time and through the most effective channel.
Talk to us today about our media solutions