What is Q.Measure?
Q.Measure helps you quantify the impact that your marketing initiatives have had on driving in-store and online sales. Once your audience is established in Q.Profile and targeted through Q.Activate, Q.Measure closes the loop to determine the sales uplift of your brand across your sales channel mix.
- Understand the real commercial return of your campaign communications
- Optimise future campaigns based on past campaign results tracked through Q.Measure
- Determine the optimal frequency
of communication exposure and which consumer profiles were most responsive to your message
- Monitor the results over time, gaining deeper understanding of which variables deliver the best results