What is Q.Profile?
Q.Profile enables marketers in your organisation to more accurately understand their current and prospective consumers, learn how they behave based on actual consumption, more effectively communicate with them, and strengthen their brand loyalty.
- Data is based on real time purchase behaviours
- Develop de-identified consumer segments with rich attributes, integrating into proprietary planning tools or activate via leading media publishers
- Develop rich consumer profiles based on who buys your product or category to unparalleled levels of granularity
- Understand the best ways to interact with your target profile and identify new targeting opportunities