Q.Shelf ensures the customer is at the heart of range and space decisions

Customer Decision Tree (CDT) combines cutting edge data science to create a visual hierarchy of product attributes that drive customers’ purchasing behaviour

Benefits of CDT

  • Better understand how your customers make decisions
  • Identify sets of products that meet similar customer needs
  • Develop your ranging strategy
  • Develop a common way of segmenting the category

Diagnose Range enables assessment of range performance to discover growth opportunities and focus on strategic priorities

Benefits of Diagnose Range

  • Access to 10 million customers – unlock insights from Australia’s largest retailer
  • Understand and compare product performance based on customer needs
  • Review range efficiency across different customer needs
  • Identify top and bottom performing products
  • Drive brand and category growth by viewing own product performance in the context of category growth drivers
Download the Q.Shelf brochure