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How did Pay TV advertising impact sales?

Big W, an Australian discount department store, is constantly exploring new ways to target customers more efficiently and deliver promotional messages to the right people, through the right channel, at the best possible time. Quantium was engaged to measure the impact of pay TV advertising on both online and in store sales for its annual toy sale event – Big W had no visibility around whether the investment on pay TV was delivering financial returns. Quantium was able to quantify the impact on sales by those customers exposed to the pay TV advertising. Click here for more detailed results.