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What impact do different promotional levers have?

PepsiCo Australian snacks division, The Smith’s Snackfood Company (TSSC), is a major player in the salty snacks category. A highly competitive space with lots of activity in products, merchandising, marketing and promotions, Quantium helped TSSC understand the incremental impact of each promotion. Click here to find out how Quantium approached this challenge and the subsequent changes implemented by TSSC.